System guide
Phone numbers
View and manage your WhatsApp Business phone numbers from Channels → Phone numbers.
A phone number is the WhatsApp Business number your customers actually message. Every number belongs to one WABA account, and it is what the system uses to receive inbound messages and send replies. This page explains how to add a number, the number list and its columns, and what the Meta quality rating means for your sending limits.
Adding a phone number
Click Add phone number(top right) to launch Meta's Embedded Signup flow. Sign in and complete the authorization in the Meta popup; when it finishes, the phone number is added to your organization — together with the WABA account it belongs to, if that account is not connected yet. The new number then appears in the list.
The number list explained
Here is what each column means:
| Column | What it shows |
|---|---|
| Display Name | The sender name shown to users when they receive a message. The Meta verified badge is also displayed here (if applicable). |
| Phone Number | The WhatsApp number itself, usually in international format such as +1234567890. |
| Phone Number ID | The identifier Meta assigns to the number. |
| WABA Account | The WABA account this number belongs to. |
| WABA ID | The Meta WABA account identifier. |
| Quality | The quality rating for this phone number (see below). |
Meta blue badge verification
A blue badge next to a display name marks an Official Business Account — the verified status that appears to customers as a blue badge on WhatsApp. This status is granted by Meta and reflected here automatically; it is not something you toggle on this page.
Display name
The display name is the verified name that comes from Meta — the name your customers see in the WhatsApp chat header. It is shown for each number in the list; a number that has no name yet appears as Unnamed Number. The display name is reviewed and approved by Meta and is not edited here.
Quality rating and sending limits
Meta continuously rates the quality of each number based on how customers react to your messages — for instance how often they block or report you. The rating shows in the Quality column as a colored dot with a label; hovering it reads Meta quality rating · affects sending limits. It directly influences how many business-initiated conversations the number can start.
| Quality | Dot | Meaning |
|---|---|---|
| High | Green | Good standing, with the most headroom on sending limits |
| Medium | Amber | Average; watch your messaging to avoid slipping lower |
| Low | Red | Customers are reacting poorly; sending is the most restricted |
| Pending | Gray | Meta has not rated the number yet — common right after approval or before enough messages have been sent |
A number that has not synced a rating from Meta yet shows no dot, with the accessibility label Quality rating not synced yet.